Propuesta de modelo de negocio de distribución de baldosas inteligentes que generan energía con cada paso en Colombia

Abstract

This document details the proposed business model focused on the distribution of Pavegen smart tiles that generates energy with each step within the Colombian territory, bringing innovation to the market that responds to the current dynamics of society. The business model was proposed based on innovation concepts and meta-planning tools, acquired during the innovation course of the 2020 academic mission carried out virtually at the Polytechnic University of Valencia, which add value to the approach and constitute the development base of the innovative strategy presented below, presented as an opportunity for potential clients who wish to incorporate environmental development plans and alternative use for clean energies. The development of the business model began by covering the demands and drivers that society has as individuals and as an industry, then we classified which were the variables that best suited our potential consumers and with this we determined the measurement factors to choose our client, once we determine the type of client we carry out the empathy map to know what surrounds our client, then we determine the points of contact with the client, such as the expectations of our clients and as a family member according to the actions we take, a Once everything is finished, the key steps are determined to be able to carry out the project.