Plan de Mejora: Optimización en la Gestión y Canales de Comunicación para la una Alta Efectividad de Ruedas de Negocios B2B en KOTRA- Bogotá

Abstract

This improvement plan stems from experience in coordinating international business rounds at KOTRA Bogotá, where two obstacles were identified that directly affect the fulfillment of the objectives set by the parent company. The first is the absence of institutional communication tools, such as an official telephone line, which generates doubts and mistrust among potential stakeholders. The second is the lack of knowledge of local technical and regulatory barriers, such as health registrations or technical standards, which limit the effectiveness of the rounds. The relevance of this plan lies in the need to professionalize the engagement process, improve the effectiveness of the resources used in business rounds, and ensure that the opportunities created have genuine potential in the Colombian environment. This helps to strengthen the confidence of participants and establish KOTRA Bogotá as a strategic partner in internationalization processes.