La innovación empresarial a partir de la comunicación estratégica

Abstract

This article aims to solve some questions that have emerged over the years about how organizations are reinvented, what is the differential factor that big brands have in order to have a better positioning than the competition. To answer these questions, this article compiles information that shows the value that innovation has in companies in order to reinvent themselves, and how competitive skills are developed in the market that allow the organization to series of benefits to maintain and / or increase profits and obtain better results, in addition to optimizing processes, and motivate the human capital with which each company has to generate a sense of belonging to the company and generate a culture of creativity to innovate. On the other hand, technology also plays an important role in reorganizing organizational objectives since historically it has been seen that in one way or another, organizations must adapt to the changes that the process of globalization entails.