ECOgrava gravilla ecológica para la sostenibilidad en la industria de la construcción en Colombia

Abstract

The purpose of this work is to publicize the entrepreneurship project MAAD Lite Buildings, to the Faculty of Business Administration, and to the MBA program of the Santo Tomas University, which was developed during the year 2023 and 2024. This consisted of the design and development of a product intended exclusively for the construction industry, for the conservation and protection of the environment, providing a solution from the business, sustainable and innovative sphere of Colombia. The nascent product that is part of the MAAD Lite Buildings venture is ECOgrava "ecological gravel". The development of this product is to solve environmental aspects, such as the increase in Co2 and greenhouse gases generated by the construction industry. To meet this objective, the product has been designed and developed based on a robust business model, in terms of liquidity, sustainability, innovation, and positive impact on society and the environment, ecological gravel as a raw material for construction, helps to preserve the environment and reuse renewable materials, such as plastic, glass and pumice stone. The MAAD Lite Buildings venture is located in the capital of the department of Boyacá, the city of Tunja. It is a company that complies with the optimal, adequate and regulatory development of ecological gravel. The developed countries of the world have moved towards the implementation of new architectural concepts and materials that transform this huge polluting industry into a much greener one. The latest research has shown that construction is the most environmentally damaging industry in the world, so the need for change couldn't be clearer. In Colombia we are in a state of development, which is why we have an advantage and that is that we can learn from the mistakes of those who have already followed innovation paths before us, and discovered ways to control or attack environmental problems in an optimal way that is, we can take their solutions. as a reference and advance with them regarding the reuse of renewable materials to reduce the environmental impact generated by construction. This will help move our country towards that future, which is already being built in some parts of the planet. 13 As a work methodology, the problem was handled from the following topics; environmental, economic, social, material and resource impact, these factors will be the elements of research and development for the consolidation of the proposal. The proposal is identified from four pillars: The first pillar is collection, where the necessary materials for construction, recycling logistics and collection of the same were considered. The second pillar is the structure, where we consider the psi resistance and the durability of the concrete that will be formed from the use of ECOgrava as raw material. The third pillar is landscape, where we consider developing a type of ecological gravel with a colorful appearance for urban areas, taking into account organic shapes and colors to combine our product with nature. The fourth pillar is the key alliances, where we consider construction companies that would help us and collaborate mutually to fulfill our main objective, which is to reduce the environmental impact in the industry.