Plan de Mejora Prácticas Profesionales en Comex (Consultorio y Observatorio de Comercio Exterior)

Abstract

This improvement plan was developed based on the experience gained during the professional internship carried out at the Foreign Trade Consulting and Observatory Center of Universidad Santo Tomás, Tunja Campus. Throughout this period, several opportunities for improvement were identified in the Brokerage, Companies, Strategic Alliances, and Institutions areas. The main findings included the lack of a system to effectively track companies and strategic partners, the absence of a structured schedule for commercial follow-up activities, and challenges in managing the documentation required to formalize institutional agreements. To address these issues, the plan proposes implementing a Customer Relationship Management (CRM) system to centralize information, establishing periodic follow-up schedules for each area of action, strengthening the consulting center's value proposition, and improving the document management process related to institutional agreements. The implementation of these strategies is expected to enhance internal organization, improve relationships with companies and institutions, and reinforce the consulting center's role as a strategic partner in supporting foreign trade and internationalization processes for regional and national organizations.