Capacitación Digital 360: De novato a Experto

Abstract

The "360° Digital Training" project arose as a strategic response to improve communication and training of employees at wholesale points of sale nationwide, within the framework of BAT's Conecta2 platform. This initiative focuses on strengthening relationships with wholesale customers and increasing sales through effective and assertive training.

The main objective is to design a training strategy through digital channels that allows sustained sales growth for the company. To achieve this purpose, the following specific objectives are proposed.

Define a detailed schedule with specific activities for the training scheme, facilitating the timely delivery of information and continuous support to each member of the wholesale staff.

Develop interactive content adapted to legal regulations, which will be integrated into the learning module on the Conecta2 platform. This content will ensure the accuracy and transparency of the information, complying with current regulations and encouraging the active participation of employees.

The implementation of this plan seeks not only to improve product knowledge and promote effective sales strategies, but also to foster a continuous and accessible learning environment for employees at wholesale outlets. This initiative is expected to strengthen customer relationships, increase satisfaction and loyalty, and consolidate the presence of the Conecta2 platform in the sector, thus reinforcing the company's competitive position in the market.