Análisis sobre la estructura del plan estratégico en la empresa de servicios integrales de ingeniería en telecomunicaciones, eléctrica y civil, SINGTELEC S.A.S.

Abstract

This study aimed to design and implement a strategic plan for the company SINGTELEC S.A.S., with the purpose of strengthening its organizational direction and enhancing its competitiveness within the electrical engineering and telecommunications sector. The research was conducted using a mixed-methods approach, with a non-experimental design and a correlational scope, allowing for the analysis of both quantitative and qualitative variables related to the organization’s strategic management. Initially, an organizational diagnosis was carried out through semi-structured interviews with top management, complemented by document analysis. The findings revealed weaknesses in strategic planning, the absence of management indicators, and decision-making processes primarily based on experience rather than data analysis. However, key strengths were also identified, including industry experience, technical capabilities, and a diversified service portfolio. Based on these findings, a strategic plan was developed, including the redefinition of mission, vision, and strategic objectives, as well as the implementation of control tools such as management indicators and the Balanced Scorecard approach. Subsequently, a phased intervention process was structured to enable its gradual implementation within the organization. The results demonstrate significant improvements in planning, internal communication, process alignment, and decision-making. In conclusion, the implementation of the strategic plan contributed to transforming the organizational management of SINGTELEC S.A.S., consolidating a more structured, efficient, and sustainability-oriented model.