Informe final de opción de grado práctica empresarial realizada en la línea de modelos de internacionalización e innovación de la cámara de comercio de Bucaramanga

Abstract

The main objective of this work was to support the strengthening of the Futuros Exportadores program of the Bucaramanga Chamber of Commerce by identifying opportunities for improvement in business support processes, beneficiary follow-up, and the articulation of strategies aimed at internationalization. Specifically, the work sought to contribute to the characterization of participating entrepreneurs, support the execution of workshops and training activities, and design an improvement proposal focused on program continuity and follow-up. The content of the work was structured based on an analysis of the program’s operation, a description of the activities carried out during the professional internship, and the formulation of an improvement plan aligned with the needs identified among beneficiary companies. The methodology followed a qualitative approach, based on direct observation, business support activities, document review, and continuous interaction with the work team and participating entrepreneurs. The results highlighted the importance of implementing systematic follow-up processes to strengthen active participation among entrepreneurs and improve communication between the institution and program beneficiaries. Additionally, an improvement proposal was designed, integrating actions, indicators, and tools aimed at optimizing the support provided within the Futuros Exportadores program. The discussion of the results allowed for reflection on the strategic role of internationalization programs in strengthening the regional business ecosystem and the need to coordinate institutional efforts with more structured follow-up tools. Finally, it is concluded that the professional internship contributed to the operational strengthening of the program and generated significant learning experiences for both the institution and the student’s professional training process, reaffirming the value of academia–industry collaboration.