Propuesta de un plan de negocios mediante la metodología de Marco Lógico, para la gestión de un Centro Deportivo en la ciudad Villavicencio – Meta

Abstract

This work was developed due to the need to reduce diseases caused by physical inactivity and sedentary lifestyle in the city of Villavicencio. This city presents important deficiencies in the promotion and development of adequate spaces for the practice of physical activity, which are essential to reduce the risk of diseases. In order to mitigate this problem, the general objective was developed to “Design a Business Plan proposal using the Logical Framework methodology for the creation of a Comprehensive Sports Center in the city of Villavicencio, focused on reducing the risks and diseases associated with lack of exercise.” The method used was the implementation of the Logical Framework methodology, which allowed structuring a solid business plan that would serve as a basis for the creation of these spaces in Villavicencio. As a result, it is concluded that it is necessary to have a comprehensive sports center that incorporates innovative methodologies in technology and processes, developing a specialized approach to the needs of clients. Furthermore, there is a high level of ignorance in the population about the importance of physical activity for health.