Feria de servicios empresariales: una estrategia académica para fortalecer la cultura tributaria universitaria

Abstract

This document presents a strategic alliance project between the Special Administrative Unit Directorate of National Taxes and Customs (UAE DIAN), hereinafter DIAN, Villavicencio Branch, and Universidad Santo Tomás. The objective is to strengthen tax culture and promote business formalization among entrepreneurs within the university community. The research follows a participatory action methodology, implementing a Business Services Fair along with training and tax advisory spaces. The methodology includes five key stages: planning, outreach, event execution, training, and evaluation. The Business Services Fair aims to integrate entrepreneurs into the tax ecosystem through personalized consulting and interactive activities led by DIAN officials. The expected results include a greater understanding of tax obligations, a reduction in the stigma associated with tax administration, and the establishment of networks between the university and the governmental sector. The study concludes that collaboration between academia and the government is an effective strategy to enhance tax education and encourage business formalization. The periodic implementation of the fair and the expansion of the model to other educational institutions are recommended