Diseño de una propuesta de medios digitales para el mejoramiento de la presencia digital en la empresa Mole Comidas Rápidas

Abstract

In this work, research was carried out on the digital positioning of Mole fast foods, in order to analyze its strengths and weaknesses, and identify its most representative competitors digitally. According to the above and based on the results obtained, they focused on different objectives and strategies that would allow Mole fast foods venture into the world of social networks, seeking recognition and positioning of its brand, which would have a positive impact on the acquisition of new customers and the loyalty of existing ones. Therefore, it reflects the importance of creating a functional media plan for a family business like Mole fast foods that did not have a digital presence but required increased sales and better image.