Petshoot como propuesta educomunicativa para contrarrestar el maltrato y abandono animal

Abstract

Despite a large national and international regulatory framework that advocates animal protection, abuse and neglect remains a latent problem in society, which even considers a risk to human public health. Addressing and contributing to the above problem, Petshoot is born, like a company specialized in photographic sessions for pets, whose objective is to tell visual stories that strengthen the protection of animals, and the relationship of awareness and good care between owner and pets, with the objective to contribute to the prevention and reduction of future cases of animal abuse and neglect. Using educommunicative strategies, semiotic elements and narrative lines, Petshoot genres and routing individual and collective actions aimed at animal protection, proposing an innovative business model that does not directly serve economic interests, but adopts a position of citizen construction, since the Animal rights must be safeguarded from the duties of man as a citizen. Among the strategies is #LucesCámaraAdopción, the organization's flagship campaign, in which the adoption of homeless dogs and cats from different foundations in Bogotá is encouraged through the photographic exercise.