Diseño transdisciplinar en el rediseño de la página web de Petroworks

Abstract

Nowadays, one of the most difficult challenges for companies is to incorporate strategies, paths, and digital proposals with more innovation and creativity, in that way they could help to reach contacts with customers and share the experience which is proposed by the factory, its trajectory and of course to take a stance in the market industry. To face these challenges, Petroworks´, working closely with the graphic design intern, suggests to redesign the web page that has been stuck for a while due to It has not had any change since its creation. To achieve a proposal that goes according to the regulations of the market industry. and maintain the importance of graphic design as a discipline that shows and responds to different challenges. It is necessary to work using transdisciplinarity. This is a method that allows universal knowledge, present in the factory, to make a study of interface design and to ensure a congenial interface that responds to the users´ necessities (customers, Petroworks´helpers). It has developed an information architecture study, a color palette, and tipografies with the aim of making a prototype closer to the final results. It is important to point out that this project ends in the planning stage of the structure and the wireframes and mockups planning as a preview to the final design.