La Sostenibilidad como Modelo de Innovación para los Negocios.

Abstract

Innovation is an ideal tool for the development of sustainable business models that can be achieved through the adoption of circular processes within the company. sustainable business models that can be achieved through the adoption of circular processes within companies. There are concrete examples where sustainability has developed benefits for customers and companies through the benefits for customers and companies through the management of technical and biological materials. and biological materials management, as well as the concept of collaborative economy, which has been gaining strength in recent years has been gaining strength within circularity, contributing to social participation in sustainability. social participation within sustainability, it is also important to contemplate that at a legislative level there are in many that in many countries there is a legal framework that promotes sustainable actions, and that, on the other hand, there is a great on the other hand, there is a great weight that continues to tilt the balance towards linear processes. However, efforts to incentivize and promote sustainability remain strong and resilient, opening up the resilient, opening up the field especially in the European context.