Relatoría científica: diplomado en dirección estratégica e innovación organizacional

Abstract

Participation in the International Diploma in Strategic Management and Organizational Innovation, held at the Universidad Popular Autónoma del Estado de Puebla (UPAEP), represented a highly valuable academic and professional experience that helped strengthen our competencies as students of the Specialization in Business Management. This learning experience allowed us to explore various strategic approaches applied in practice within Mexican organizations, which will be discussed in greater detail later. During the program, we had the opportunity to learn about companies such as Grupo Bursátil Mexicano, Grupo Bimbo, FORVIA, and Grupo Brose. This experience was complemented by seminars that integrated concepts such as sustainability, digital transformation, artificial intelligence, and innovation, all of which are fundamental pillars of business competitiveness. The academic exchange between Mexican faculty members and Colombian students significantly enriched the learning process, as it allowed us to compare the economic, social, and organizational realities of both countries. Each lecture and academic activity focused on understanding how strategic management has evolved in response to the emerging challenges of global markets, highlighting the need for organizations to develop adaptability, leadership, and a continuous commitment to innovation. For this reason, the following sections will highlight each class session and learning experience, accompanied by reflections on their impact on our professional development. From our professional perspective, this diploma strengthened our understanding of the role strategic management plays in creating value for organizations, as well as in ensuring the effective optimization of business processes. This international experience allowed us to compare the realities of our respective countries and gain a deeper understanding of their cultural differences. The cultural exchange was particularly remarkable, as we observed the strong commitment demonstrated by Mexican people in their daily work. We also gained insights into Mexico’s macroeconomic conditions and the role of government management in shaping the country’s current position as an entrepreneurial nation with significant development potential. These conditions create opportunities for international investors to establish businesses, invest, and grow in a country that offers a favorable environment for business development.