Diseño de una estrategia de relacionamiento con aliados estratégicos del sector externo orientada al fortalecimiento de las prácticas académicas en AUNAR Extensión Villavicencio

Abstract

This monograph aimed to design a comprehensive stakeholder engagement strategy with external strategic partners to strengthen academic internship and practicum opportunities for students at AUNAR Villavicencio Extension Campus, in alignment with the Institutional Development Plan (2024–2033) and the Colombian Ministry of Education guidelines regarding university engagement with external stakeholders. The study was developed using an Agile Project Management approach based on the Scrum framework. Strategic analysis tools such as PESTEL analysis, stakeholder analysis, institutional benchmarking, and business case development were applied. The institutional diagnosis identified several gaps, including reactive management of partnership agreements, the absence of a centralized information system, limited measurement of partnership outcomes, and insufficient coordination among academic units. As a result, the ENLACE system was designed as a strategic proposal comprising a segmented partner directory, a standardized partnership management template, a relationship effectiveness indicator system, a partnership lifecycle management model, and a continuous improvement framework. The strategy was structured through a Product Backlog, user stories, acceptance criteria, and monitoring mechanisms consistent with Scrum practices. Additionally, elements of artificial intelligence, risk management, and quality management were incorporated throughout the project lifecycle. The discussion highlights that Agile approaches provide significant advantages for designing institutional strategies in environments characterized by uncertainty and the participation of multiple stakeholders, facilitating continuous adaptation and the early generation of value. It is concluded that the proposed strategy represents a viable and institutionally aligned alternative capable of strengthening the relevance of academic internships and practicum experiences, improving the management of strategic partnerships, and contributing to the achievement of AUNAR’s external engagement objectives.