Valor estratégico del digital signage en las Ciudades Inteligentes

Abstract

This degree work documents the concept of Smart Cities, focused on the value that Digital Signage adds as a technology, to government communication strategies and citizen participation and proposes the architecture of an eventual implementation. Smart Cities are a model of sustainable urban development supported by Information and Telecommunications Technologies (ICT) whose purpose is to improve the quality of life of citizens. Traditionally, Smart Cities in their initiatives to communicate and involve citizens, have incorporated ICT Information and Communication technologies of mass dissemination (or Broadcasting), such as email, text messages, chat services, social networks and the internet. These media by their nature disseminate content of general interest. Losing sight of the fact that each population segment (or community) has its own interests and information needs, therefore they require new options that meet their demands. Multimedia content technologies such as Digital Signage (or digital billboard) that belong to the TIC of segmented diffusion (Narrowcasting) allow to communicate the message in a segmented way with a precise, clear, dynamic content and designed tailored to the information needs of a certain population group. Smart Cities initiatives can reinforce their strategy by making use of this technological platform for multimedia content and disseminate it in a segmented and efficient way for a specific target audience, therefore the objective is to design a flexible and scalable communication platform based on Digital Signage technology within the framework of smart city initiatives that allows meeting the demands for information in government communication strategies and citizen participation in an efficient and timely manner. With this communication platform, government institutions reinforce their Smart Cities initiatives by making use of multimedia content technologies to spread their message efficiently, segmented and directed to a specific audience. With the advantage of being a flexible, scalable and adaptable system to the particular information dissemination needs of official entities throughout the national territory. One of the main qualities of the platform is to fulfill a social function by involving various socioeconomic sectors of the city. In addition to informing, the platform allows citizens to be an active part of the agenda of their city in relation to the decisions that directly affect them as a community, which is achieved through the interactive features that the system has.