Plan de Mejora para la Empresa Frutas Comerciales S.A.

Abstract

Frutas Comerciales S.A. is a leading company in the Colombian exotic fruit export sector that faces a critical strategic challenge: the high dependence on a major client, Nature’s Pride, which represents a high percentage of the company’s total sales. This problem has generated significant risks, such as income concentration and vulnerability to changes in customer demands. This report presents the key findings on this issue and details an improvement plan implemented during the internship, which focused on identifying potential clients, establishing solid business relationships, and integrating these new clients into the commercial portfolio. Among the achievements are the collaboration with Masterfruits in Portugal, the strengthening of the relationship with Kissao in France, and the reactivation of Tru Imex in Russia. These actions resulted in a decrease in the dependence on Nature’s Pride and an overall strengthening of the company’s financial sustainability.