Narrar desde el diseño experiencias editoriales en la literatura infantil y juvenil Grupo Norma

Abstract

The internship was carried out at Educactiva S.A.S. (Grupo Norma), within the editorial design department, specifically in the Content Division. The role performed was that of an Editorial Design Intern, participating in the assembly, layout, and preparation of books from the Children’s and Young Adult Literature (CYAL) collection, intended for publication, printing, and distribution in educational and commercial contexts such as the Bogotá International Book Fair. The work was developed through collaborative dynamics involving designers, editors, and illustrators, using tools such as Adobe InDesign, Photoshop, and Illustrator, as well as editorial management platforms like Minerva. The main objectives consisted of supporting editorial production, ensuring the proper visual organization of content, and contributing to the graphic coherence of the books. As an overall result, the internship provided an understanding of the structural functioning of an established publishing house, strengthened technical skills in editorial design, and highlighted the role of design as a mediator between narrative, the reader, and the educational context.