Implementación de una Estrategia de Gamificación en el Segundo Encuentro Comunitario del programa Tránsito a Renta Ciudadana

Abstract

This document outlines the systematization of the experience of the Segundo Encuentro Comunitario, which took place on June 19, 2023, in the municipality of Choachí, as part of the Prosperidad Social Program: Tránsito a Renta Ciudadana, targeting families in situations of poverty and extreme poverty. In response to an open innovation challenge proposed by Prosperidad Social, a gamification prototype was developed to enhance the participation of beneficiaries, leaders, and community representatives in the program meetings. Two main challenges were identified for participation in these encounters: limitations in digital literacy and the lack of interactive dynamics that didn’t generate interest. To address these issues, two solutions were explored: the implementation of brand identity and a gamification component. The gamification component was the proposal developed in the methodological sheet of the pedagogical meetings. Gamification relied on intrinsic and extrinsic motivation, utilizing challenges, rewards, and goals to stimulate the participation of female leaders. The final result was a methodological sheet that incorporates gamification elements into a community event. This strategy improved the participation and perception of female leaders and community links, demonstrating that gamification can make content more accessible and attractive. It also fosters social interaction and teamwork, key aspects in community development. This approach offers an innovative perspective on how to address social development programs and can serve as an example for future applications in disadvantaged communities.