Informe práctica empresarial Agroindustria Guacarí S.A.S

Abstract

Agroindustria Guacarí S.A.S. It is a company that is dedicated to processing and marketing special coffees from the Santander region, providing services of the coffee industry, such as maquilas and technical and sensory analysis, in its portfolio it also has products from the paneling industry, and services of the tourism industry. The company was born thanks to the meeting of coffee growers and panelists in the San José Valley region, who since 2012 worked on the idea of ​​developing a business model based on agriculture in the region, however it was not until 2014 that the company is legally constituted, and the opening to the public took place in March 2015. The functions assigned by the company to the practitioner are: to promote the development and growth of the brand; auxiliary in activities of the general management, finalizing details at the organizational / administrative and production level; adjust products to international standards applicable to the product, allowing to enter target markets; report on international variables that affect the commercial and logistics viability of any possible business. My experience in Agroindustrias Guacarí S.A.S. It has been very enriching given that I have had the opportunity to see the real development of a business idea and the multiple barriers that new Colombian entrepreneurs have to face every day; also, the fact that its productive activity is developed in the agribusiness sector, has been a totally new experience, and more so when said sector is coffee, given that in Colombia, coffee has a preferential treatment, and therefore the regulations and commercial development is different from other products and services.