Análisis del nivel de competitividad de las pymes en el subsector de los restaurantes de la ciudad de Bogotá

Abstract

This research project is developed with the focus on the Competitiveness of small and medium-sized companies in the sub-sector of restaurants in the city of Bogotá, taking as background the development and growth that the tourism and gastronomy sectors have had in Colombia in recent years; showing the need to offer inputs to these companies to increase their reaction time to the challenges present in the environment and the competitive level, and which, in the same way, contributes to the economic growth of the capital and the country to have continuous improvement.

As described above, the general objective of this research is presented, which is to analyze the level of competitiveness of PyMEs in the subsector of restaurants in the city of Bogotá from the observation of their determining factors, this by means of: a bibliographic review focused on the competitiveness of the restaurant subsector, the characterization of these companies from the implementation of a tool that contains the determining factors to determine the competitiveness and determination of the gastronomic offer of this niche. Similarly, depending on the results, the impact of these on the challenges facing the subsector was analyzed.

The results of the investigation indicated that the companies in the subsector of the restaurants of the city of Bogotá have a Low - Medium competitiveness, 2.67 on a scale of 1 to 5, and that based on the observation of their determining factors, It is concluded that they must improve in aspects of Marketing and Sales, Customer Service, Human Talent Management and in Development and Innovation of the processes developed within the company.