Informe de Práctica empresarial Hotel Ramada

Abstract

This report presents a comprehensive evaluation of the digital marketing strategies implemented and proposed at Hotel Ramada during the professional internship. It addresses the issues of low digital presence and limited direct bookings, identifying key development areas such as website optimization, enhancement of social media platforms, and the creation of loyalty programs and commercial alliances. The results indicate potential increases in online visibility, greater engagement on social media, and a higher rate of direct bookings. Website optimization focused on improving user experience and navigation ease, while social media platforms benefited from attractive and relevant content. The creation of loyalty programs incentivized repeat customers, and commercial alliances helped expand the hotel’s customer base. The report highlights the importance of continuously adapting digital marketing strategies to the dynamic environment of the hospitality sector, recommending the constant evaluation of performance indicators for future improvements. This approach not only enhances Hotel Ramada's competitive position but also establishes a framework for sustainable growth and continuous market adaptation.