APIAC (Agencia periodística de investigación audiovisual de contenidos)

Abstract

The business plan of APIAC as an institution is based on the development of quality audiovisual products for companies that do not have the equipment or the knowledge to perform them. The intention of the members of the company is to use the experience gained in production and editing of videos that have been made throughout our university career, in order to guide the client in aspects such as the type of quality presented by the institution in their projects and the use of strategies, novelties and creativity that are presented in each one of them.

The products made by APIAC to date have shown the versatility that the company has to cope with several current issues of common interest. Among the projects, there is a documentary about peace and war speeches that are manifested in the soccer environment. This product had several characters recognized in their fields and that contribute to the debate that was presented in the video. Another of the products deals with the legal and environmental dispute that exists in the town of Kennedy in Bogotá for the future of the property known as the "Bavarian Forest". In addition to the company also makes videos in English in order to expand into a more global market, this was evidenced in a product that was made in a foreign language on the proper use of money. Among other products more made differently in their format and dealing with varied topics, different from those mentioned above.

The company is based on maintaining a sustainable construction for its operation in this case we maintain a journalistic method as it is the investigative that manages to keep out of the process that must be done when satisfying the user in this case in investigative journalism achieves: "using the usual techniques of the profession or other specific and / or usually attributable to professions other than yours (detective, police, lawyer, historian, etc.) produces an information product of an indeterminate number of sources (attributable or not) and of a personal analysis of data, contrasted with greater or lesser efficacy, that lead him to communicate a news about a reality, which due to its configuration and nature, was destined to remain hidden for an indefinite period of time "(Rodríguez, Pepe, 1994)

In this way we try to use competitiveness as a source, history, that manages to reflect towards the collaboration that will be made to the client methods and clients so that it achieves what is expected to be done and show to society, being a different promoter in the market .

Therefore one of the strategies that characterizes the institution is the use of small fragments of humor and various creative and novel proposals that are related to a large part of the recipients and public opinion in general. APIAC also promotes the use of recursion in its audiovisual products and provides an appropriate environment and provides the necessary help from the database of its members, so that the client can count on important characters of the country within their productions and thus the elaborated product obtains greater reach, credibility and reception in the community.