Diseño e Implementación Manual de Funciones y Guías para Practicantes del Área de Mercadeo de UBN Pisos Corona

Abstract

Currently, companies live in a globalized, saturated and competitive environment where the consumer has become the center of companies with the aim of improving the shopping experience, taking into account attributes such as quality, price, technology used or even, customer service. That said, it is important that each employee who belongs to the company, from an intern to the president of the company, must be clear about their functions in order to allow good performance and fulfillment of personal and collective corporate goals in favor of improving such an experience to the consumer. In accordance with the theoretical development of research and the knowledge learned in the professional training process within the company, a manual of functions was designed specifically for practitioners in the marketing area of ​​UBN Floors Corona, in order to make learning a lot more effective, dynamic, simple and in a shorter period of time. This manual includes guides for both the competitor price matrices (CACLOM) ​​and an interactive video that helps to understand the subcategories that Corona handles since understanding these are of vital importance to carry out a correct analysis and in this way, people managers can make wise decisions on product prices.