Plan de Mejora Prácticas Profesionales Banco de Bogotá - Formatos y Guía: Informe Benchmark Tasas de CDT Tradicional y Digital.

Abstract

The objective of this improvement plan was to improve the processes of collecting information on the weekly report of Bench rates of Term Deposit Certificates (CDT) of Banco de Bogotá compared to the competition, by creating new practical and simple formats to collect and analyze the information on CDT rates, three Excel files were designed for this purpose: "Table CDT rates" for rate updates by banks, "Rate tracking" to track weekly updates and "Percentage increase tracking" monthly tracking of variations between rates. In addition, a PowerPoint called "Bench CDT rates" was developed to graphically visualize rates and variations; the project also incorporated a written guide and a video tutorial to train new trainees on how to perform the CDT rate benchmark. The guide detailed the steps to perform the process and provided links for reference, while the video tutorial complemented the guide with a step-by-step explanation. As a result, the participation of the different managers (Pricing Management, Individuals Management, SME Management and Affluent Management) to whom the report is addressed increased, going from no response from the managers to 1 or 2 managers participating weekly in the benchmarking mailing, these participations allowed optimizing the campaign strategies within the squad due to the joint work to define competitive rates to the clients. Finally, it can be concluded that there is a positive correlation between the tools designed and the flow of market value information on CDT rate trends and competitor positioning.

Key words: Benchmark, CDT, deposit product.