Ponencia El centro comercial y las representaciones sociales transformadas en torno al territorio urbano

Abstract

The objective of this project is to understand the transformations that the commercial center has generated in the social representations around the urban territory in a group of inhabitants of the municipality of Mosquera, Cundinamarca, based on the configuration of interpretative and reflective frameworks that from the approach of theoretical models such as those of Abric (2001) and Hall (1997) about social representations and the reconfiguration of the meaning of the shopping center (Sarlo, 2003) and the Urban Territory, based on social psychology and consumption, urban marketing and urban sociology will allow, based on the results, to guide a proposal to improve relations between urban commerce and community life.