Herramientas Para La Gestión De La Comunicación En Komatsu Colombia S.A.S

Abstract

Currently, companies have been faced with the challenge of being competitive and productive, but the process is not easy. To meet these challenges, a base must be built based on quality parameters, Social Responsibility programs, implementation of new administrative models, generation of added values ​​for customer loyalty and attraction and the formation and maintenance of strategic allies. For this reason, the new market structures have led to the qualification and acceptance guidelines not being standardized based on productivity. At this time of globalization, organizations must ensure that they are comprehensive, which implies being transparent in the execution of actions, working in the development of human resources, implementing policies and procedures, and being highly responsible with the natural and social spheres where the business is located.