Plan de negocios para la comercialización de espárragos a Estados Unidos de América

Abstract

New trends in healthy living include a less sedentary life and a diet that accompanies exercise routines and healthy living. This is why products like vegetables play an important role in the daily diet of millions of people around the world, where food becomes the central axis of this new generation of fitness people. This is an initiative of its own, after conversations with the Agricultural Engineer Zuly Andrea Ladino Ortiz, who in previous production studies at the Marengo CAM Agricultural Center of the National University of Colombia, located in the rural area of ​​Mosquera, identified a model opportunity business, given the high demand for asparagus locally. Colombia plays an important role in supplying agricultural products to developed countries, counting on ideal climatic, geographic and terrain conditions for the industrialization of agriculture, responding to current contexts of ending armed conflicts, centralized in the countryside, It allows the state gaze to return to the field, as one of the main pillars of the economic recovery for the coming years.