Diseño de un Alojamiento rural en la lagunade ortices

Abstract

Abstract The Laguna de Ortices township is located 4 hours from the city of Bucaramanga and is part of the municipality of San Andrés in Santander. There is a town that drives the economy through two main lines, which are the production of panela in artisanal mills that supply a large part of the demand at the level of the province of García Rovira; and tourism around its lagoon, which enhances the area for conservation, condor sightings, and the body of water of the Lagoon. 10 minutes from the hamlet is the lagoon, which for many years has been the main attraction because it is unique in its kind, since it is one of the few freshwater lagoons in the world located in a warm climate; Its proximity to the Chicamocha canyon makes it more attractive since it is considered an endemic area of the Ceiba Barrigona (cavanillesia Chicamocha), a species classified as endangered. The following document describes the design of a rural accommodation located near the lagoon, which in addition to highlighting this body of water for its characteristics also seeks to enhance the economy of the town through sustainable tourism. Despite the existing tourism potential, the community has not been able to venture into alternatives that would improve its local economy and provide employment opportunities for the community. Tourism Council (WTTC), tourism grew faster than any other sector in 2019. In Colombia, the contribution of tourism to national added value is 2.15% and where in 2019 the added value of accommodation and food services grew 4.7% compared to 2018. Sustainability as a factor of local social and cultural development. The improvement in the competitiveness of destinations as an aspect that contributes to optimizing the employment conditions of the territories, strengthening their productive chains, energizing their economy and guaranteeing well-being conditions for local communities (UNWTO, 2012). From this perspective, it also considers that tourism sustainability is an essential factor for the social development of the regions and communities that inhabit the areas in which tourism activities are carried out, through the strengthening of their social fabric, the reduction of inequality. social and fair distribution of benefits derived from tourism (MinComercio, 2019). Added to this is the recognition that, in many regions of the country, ecosystems and cultures not only coexist, but also have a closely interdependent relationship. To this extent, the benefits of sustainable tourism transcend the environment and are also expressed on people, their culture, and their productive projects. As a result of the above and taking into account the national proposal on sustainable tourism policy, we seek to respond to the need, with an architectural project consistent with the natural environment of the area which has been rigorously analyzed from an ecological and rural perspective, being an attraction. that strengthens the district of Laguna de Ortices, providing the inhabitants with better income.