Plan de negocios para planta de producción especializada “Lácteos la Vega” en el Municipio de San Juanito – Meta

Abstract

The dairy sector in Colombia is a very important player in the country's economy, contributing significantly to the Gross Domestic Product (GDP) and the livelihood of families living in rural areas, especially in regions such as Antioquia, Cundinamarca, Boyacá and the Axis region. Coffee maker. The dairy sector covers the production of different dairy products, such as milk, cheese and yogurt, with a large participation of small and medium-sized producers. However, the dairy sector faces great challenges such as competition from imported products, environmental sustainability and the need to improve quality and technology in production according to (Ministry of Agriculture and Rural Development, 2022). Despite these challenges, the dairy sector is expected to continue growing, driven by domestic demand and the search for healthier products. Production and marketing of products is important for companies that want to position their brands in the market, especially when they offer healthy products that help care for and conserve the environment. It is important to highlight that direct sales have become a fundamental distribution channel for companies that seek to make themselves known more easily. By eliminating intermediaries, demand was adjusted and production costs decreased considerably. The main objective was to carry out a business plan for the creation of Lácteos La Vega, a company that would be dedicated to the production and marketing of quality and safe dairy products in order to satisfy the demand for these products, maintaining artisanal production. and applying good practices that will help care for and conserve the environment. To prepare this business plan, an extensive bibliographic review of theses, scientific research articles, a market study to identify the supply and demand of products in the region and the installed capacity for production on the La Vega farm were taken into account. As an innovative strategy of the business plan in relation to technical aspects, we sought to implement the adaptation of infrastructure for production, rotational grazing, silvopastoral production systems and artisanal production of dairy products without additives that would retain their original flavor, with a own identity seal. The above allowed each of the processes that were taken into account for the development of the work to provide benefits to the community in general, thus helping to satisfy the needs, at the same time raising awareness in relation to care and conservation. of the environment, contributing positively to the economy of the municipality and the region. Taking the above into account, the design of facilities was carried out that integrated the use of recyclable materials and the use of renewable energies such as solar panels, which would serve to operate the equipment used in the production system. Within the design, important factors were taken into account such as rotational grazing systems and the silvopastoral system, which allowed the correct regeneration of pastures, improved soil health and created diverse systems that helped provide shade and food, contributing to improving biodiversity and thus creating environmental awareness with the use of sustainable practices. When establishing the production of artisanal processed dairy products, customer visits to the production were included, in which the importance of the consumption of healthy products was highlighted, mechanisms that allowed establishing commercial alliances with the local market, highlighting the production processes aimed to generate an economic impact in the municipality. Keywords: Dairy sector, Per capita consumption, Economic growth, Market study, demand, innovation, healthy products, artisanal production, care and conservation of the environment.