Informe de Practica Empresarial realizado en la Empresa Diageo Colombia S.A

Abstract

The present degree project aimed to design and implement a visual model for delivery tracking and logistics traceability at DIAGEO Colombia S.A., in response to inconsistencies detected in its supply chain, specifically in delivery estimation, inventory management, and feedback processes. To address this issue, a quantitative approach was chosen, using the case study methodology combined with techniques such as SWOT analysis and the collection of internal data from the company’s transaction analyses.

During the process, several failures were identified, such as the dispersion of information in Excel files managed by different company departments, mainly marketing, logistics, and supply areas. This situation generated a lack of control over incomplete orders and poor traceability regarding delivery conditions and times. The improvement proposal, called Floware, made it possible to centralize logistics information in a visual environment, facilitating the monitoring of successful deliveries.

Although the solution was implemented in an initial phase, with a limited scope in specific areas of the country and mainly focused on plants with the highest volume of goods movement, the results obtained reflect significant impacts on efficiency and operational control. The tool improved process visibility, facilitated communication between logistics, supply, and transportation teams, and ensured a more agile and reliable flow of information. As a result, response times to unforeseen events were reduced.