Liofilización de la pulpa de maracuyá como valor agregado para su producción y comercialización en el departamento del Meta

Abstract

This business plan proposes the creation of a company dedicated to the production and commercialization of freeze-dried passion fruit pulp. The product is distinguished by its ability to preserve the natural properties of the fruit without the need for refrigeration, maintaining its flavor, color, and nutritional value for a longer time. It is aimed at food industry businesses seeking innovative and healthy options, as well as consumers who value practicality and quality. The project will be developed in the Meta region, taking advantage of the abundant availability of passion fruit in the area, which ensures a constant and lower- cost supply of raw material. The technical study confirmed the production capacity using the HL-25 machine, while the financial analysis showed that the business is both profitable and sustainable. The results indicate a Net Present Value (NPV) of $ 60.000.623,55, an Internal Rate of Return (IRR) of 31%, and a Payback Period of 3.77 years, demonstrating that the project can recover its investment within a reasonable timeframe while generating steady profits. The cost and pricing analysis projects an efficient operation capable of maintaining stability without relying on large production volumes. This work brings together technical, financial, and market criteria that support the creation of a solid company with the potential to grow and contribute to the agro-industrial development of the Meta region.