Plan de Marketing 360 para el posicionamiento de la marca Sociedad Arrocera SAS

Abstract

To address the lack of visibility and brand recognition of Sociedad Arrocera SAS in the Meta department, specifically in the municipality of Acacias-Meta where the rice mill is located, it is proposed to implement a comprehensive marketing plan that combines both digital marketing and traditional marketing strategies. This 360-degree marketing approach aims to generate a constant presence across all available communication channels to reach the target audience. Data collection techniques and analysis of the current situation of the company will also be used, as it is a brand with high significance in the local market, generating employment opportunities in the area and seeking greater recognition through these strategies. Therefore, it is essential to ensure that the implemented actions are suitable for achieving the objectives. It is expected that through the implementation of this 360-degree marketing plan, Sociedad Arrocera SAS will improve its positioning in the market and increase its sales. Additionally, it is projected that these strategies will continue to generate positive results in the future, with a projection until the year 2025, where the company will be able to consolidate and strengthen its presence in the local market.