Ikebana

Abstract

The idea of a clothing brand that is characterized by hand-painted prints on the garments arises from the taste and experience of the team members in the sector of the design, manufacture and marketing of clothing in the city of Bogotá. This is how you decide to undertake a project in which various ideas will be developed that will allow, with enthusiasm, effort and dedication, to position itself in the Colombian market.

The Ikebana brand aims to impact its target audience from three key factors: safety, confidence and self-esteem, as it seeks to be a company that through artistic elements, such as flowers painted on the fabric, promote the safety in themselves of women and transmit a message of authenticity with each outfit they wear.