Importancia del aprendizaje del idioma francés en el programa de Administración de Empresas de la Universidad Santo Tomás, Seccional Bucaramanga

Abstract

The present investigation raises the need for appropriation of the French language as a second or third language in the Business Administrator. The general objective was to analyze the importance of learning the French language, highlighting the perception of managers, teachers and students, in addition to describing IES and important companies in French-speaking countries. The research is descriptive, the data collection is mixed, the primary sources are managers, teachers and students, the secondary sources are books, articles, graduate work, among others, related to the research topic. The population is from the Business Administration program and the sample is simple random of 147 students from the Business Administration program and by census of 4 managers, 22 teachers. On the one hand, it was obtained among the most relevant results that 85% of the students have not had any contact with the language, however 90% said they were interested in learning it, as did 92% of the directors and teachers, the students 37% consider it important and 23% very important. On the other hand, 15 IES were taken from the QS World University ranking, highlighting them for their high level of scientific research, in addition to being multicultural centers that enrich the university experience. And finally, 16 companies were taken from the Brands finance global 500 ranking, where sectors such as luxury in France stood out, this country being the strongest in the world in this economic activity, Switzerland and the Canadian province, Quebec.