Plan de negocio para la creación de la comercializadora de hierbas aromáticas orgánicas - Sabor de Origen

Abstract

This document corresponds to the business plan for "Flavor of Origin", a new alternative for current and new consumers of aromatic herbs who would prefer to find organically grown varieties to potentiate the benefits in terms of flavor, aroma and contribution to health. . This will be an alternative, which in addition to representing a real benefit for the consumer when grown without the use of chemical synthesis products, fungicides and pesticides, will retain its most important attribute, which is the feeling of freshness. The business plan is born from the entrepreneurial initiative of Soulange Córdoba Ramírez and Humberto Córdoba Ramírez, who want to offer the market an alternative of aromatic herbs grown in a sustainable way, while respecting the environment. Supported in a survey of 100 people (Annex 1), it was determined that the Colombian market in strata 4, 5 and 6 is beginning a stage of development in the consumption of foods of organic origin. Therefore, a market introduction strategy with competitive prices will be adopted so that the product offers an attractive cost-benefit ratio for the consumer. As an initial objective, it will be commercialized in first-line restaurants, fruit and vegetable markets, supermarkets and healthy stores located in strata 4, 5, and 6, as well as agricultural producer exporting companies in the city of Bogotá. The scope of this business plan is given for the processing and marketing of aromatic herbs in years I, II and III of operation of the company Sabor de Origen, starting in 2018. Without ignoring that our medium-term project is to extend our operation in international markets from year IV. For this, the update of this business plan will be established in year III of operation so that we anticipate the dynamics of operation and information necessary for the international projection of Taste of Origin. The international markets that are considered are Florida (United States), Caribbean territory (American Virgin Islands, Aruba and Curacao), among others. These destinations are selected due to the high influx of international tourism which demands a large quantity of food products for their Attention. Later we will seek to incur in the marketSpanish. According to the projection given for the medium term, Sabor de Origen from year I will be committed to the implementation of good production practices aimed at guaranteeing quality in our products, supported by the organic production certification of the different entities worldwide as follows: Colombia: Resolution 0187/06 of the Ministry of Agriculture and Rural Development