Iniciativa Denominación de Origen de los Besos de Novia en Villa de Leyva como Estrategia de Competitividad

Abstract

This reflection article exposes the historical importance of the tradition of typical sweets, called Bridal Kisses, culturally native to the municipality of Villa de Leyva, as well as the need to initiate a process of appellation of origin as a strategy of competitiveness in markets that are increasingly demanding, this is a strategic objective to achieve tourist diversification and compete with the highest quality standards. Likewise, we will expose how the producers of Bridal Kisses have maintained the legacy of their tradition and with modernization have improved their processes in terms of efficiency, without altering the original flavor of the dessert, since except for the beating and baking, the entire process It is made by hand and selected as they learned from their ancestors. This research was carried out by compiling the information told orally by the producers of Bridal Kisses and some bibliographic sources, to later generate an accurate diagnosis and direct the process to the Superintendence of Industry and Commerce (SIC), this article also seeks to show the set of elements that make it unique and worthy of the Denomination of Origin that is emblematic for the region and for the entire world.