Plan de negocio para la transformación de Plátano en el Departamento del Meta

Abstract

The development of a business plan involves the integration of multiple investigations that cover the exhaustive analysis of various aspects of the market, such as customers, suppliers and competitors. This process is aligned with the vision of an organization in constant growth, the identification of needs to ensure efficiency in production and the study of finances that allow the evaluation of the economic viability of the company, taking into account projections of income, expenses and the analysis of key financial indicators.

In this context, a business plan is proposed whose main focus is the use of banana as a raw material. This approach encourages innovation in products, covering everything from their presentation to the use of ecological packaging that is respectful of the environment. Likewise, services are developed that promote business sustainability, understanding it as the balance between economic, social and environmental sustainability. As a result, Industrias Alimenticias Tikako emerges, a company that not only bets on innovation in the food sector, but also contributes to territorial development in the industry.