Diseño Y Efectividad Para El Tráfico De La Información

Abstract

This document details a systematization of experiences and learnings focused on highlighting the role of graphic design as a strategic tool in visual communication, with an in-depth analysis of how it impacts brand perception and traffic on social media. It explores how graphic design acts as a key tool in visual communication, influencing brand perception and consumer behavior. Fundamental aspects such as prior research, selection of visual elements, typography and use of color are analyzed, in addition to the adaptation of graphic content to various platforms. The lack of strategies that integrate design with marketing objectives is identified as a central problem, which can generate a disconnection between brands and their audience. The need to understand the impact of graphic design on the effectiveness of communication and traffic on social media is raised. Finally, clear objectives are established to analyze the relationship between graphic design and effectiveness in visual communication, proposing recommendations to improve the connection between brands and consumers.