La paradiplomacia como estrategia de cambio e integración de los jóvenes del municipio de Guacamayas en la industria de las artesanías

Abstract

The handicrafts of the municipality of Guacamayas Boyacá obtained through resolution 30000 of June 19 2009, by the superintendence of industry and commerce the "denomination of origin", this being the third product with this recognition after Colombian coffee that obtained this recognition in in 2005 and the cholupa from the department of Huila, as an exotic fruit. The denomination of origin allows artisans protection of goods that represent quality, reputation and other characteristics that are due exclusively or essentially to the geographical environment in which they are produced, including natural and human factors. Since 2009, the artisans of this region have an added value that could translate into better prices and recognition in the market, allowing them to enter foreign trade. The work of the artisan of the municipality is an empirical work that over the years they have been learning from generation to generation, a job in which many of the artisans, if not the majority, have not had training, for example, in terms of optimization. of resources, improvements of processes, commercialization of products and much less in exportation of products. To this great problem is added the lack of interest on the part of the young people of the municipality or the province in the incursion of this project or of belonging to these artisan cooperatives. With this working paper, what is intended is to see the importance of the articulation of the main actors of the municipality and create a growth strategy through paradiplomacy for the artisans and youth of the municipality. (SUPERINTENDENCIA DE INDUSTRIA Y COMERCIO , 2009).