Innovación y liderazgo con enfoque en el producto o servicio empresarial

Abstract

During the second half of 2018, a learning module was developed in business models and processes: with the aim of publicizing the close relationship between business model, processes and environmental engineering;which worked with eighth semester students from The University of San Tomás. For the development of the module, the method exposed by the Dreyfus brothers was taken into account. This exposed the different innovation generation tools and it was sought that students would be able to understand and apply the first three phases of this method. At the beginning of the course, key concepts are defined with the aim of making an introduction of what innovation is, its types and its importance. The following sessions address process management based on the organizations' process map. Finally, the last two sessions address the business model, which offers various exercises exercises are proposed. At the end of the module, students had an approach to innovation. From environmental engineering it is important to innovate, not only with the creation of products, but with the improvement in processes. Which implies knowing the production process, and thus identifying in which processes there are shortcomings. Such shortcomings may represent additional costs to the company. For example, loss of raw material, unnecessary processes, among others. In addition, by increasing the efficiency of the company, its competitiveness is increased, opening up to new markets; and increasing economic benefits.