Plan de negocios para la creación de una empresa prestadora de servicios odontológicos domiciliarios para personas con discapacidad y adultos mayores en la ciudad de Bucaramanga

Abstract

This work is a business plan that aims to create a company providing dental services at home in the Bucaramanga city for the elderly and people with disabilities of strata 3, 4, 5 and 6 in order to overcome the difficulty that they have this population object for the access to the dental service in the doctor's offices and IPS and to solve the problems of displacement that this population have. With this proposal they will have a service without moving from your home, personalized, in the comfort of your home, of better quality, accessibility and coverage, helping to decongest clinics and hospitals and aiming at a restructuring and reorganization of the practices in oral health in the Bucaramanga city, becoming a service option and an innovative, effective and safe business opportunity. Once the market was analyzed and the business opportunity was identified, the technical, administrative, legal and financial studies were carried out, making it possible and feasible to create a company that provides home dental services.