Estudio de Factibilidad de la Empresa Carnes la Llanerita para preparar carne de chigüiro empacada al vacío para hamburguesas, en el municipio de Yopal departamento de Casanare.

Abstract

he study of the feasibility was born with the aim of launching a marketing company hamburger Chigüiro meat, processed and packaged under vacuum. Our meat will be bought in magnets that meet health regulations where it is inspected for this in good condition at the time of storage in the cellar room of the company. Revised the information, there are other sausages projects, but ours is unique since there is no research to make meat chigüiro hamburger. Make a one innovative product on the market as there is a draft hamburger meat vacuum packed; this is an exotic food in the region that will have rich flavor with homemade seasoning distinguished from other meats. In the study of descriptive and exploratory research performed is good because the people interviewed respondents also agree to purchase a product. The information analyzed by the marketing strategies such as technical and financial evaluation of social sector establishes the feasibility to constitute the company "Carnes La Llanerita" in the town of Yopal /Casanare. The company will be born with a projection of 10 years, an anonymous company with Mercantile Registry and under natural figure, in which Establishing goals to short, medium and long term, as the strategies to implement in each of the periods, considering the efficiency, effectiveness to innovate in the product.