Propuesta de mejora procedimental a los procesos de mercadeo corporativo y activaciones de la empresa Colsubsidio

Abstract

Make a proposal to improve the administrative processes in the provision of the services of the Colombian Fund for Family Subsidy Colsubsidio, in the area of ​​Corporate Marketing and Activations in the city of Bogotá, therefore, the administrative processes in the provision of the services related to the improvement proposal, identify the critical processes susceptible of improvement to carry out an intervention plan, based on the analysis carried out, design the improvement plan so that the quality of the services provided improves, the resources of the box also reduce costs. By doing my business internship in the Marketing Department of the Colsubsidio compensation fund and also working in the Commercial department of this, it was possible to investigate and make known more closely the shortcomings that exist in both departments, in order to discover the Problems that arise the most, which are carried out certain analyzes, and the business improvement plan is made known to each director to make their respective improvements based on the information available on the number of companies and people affiliated with the Colombian Fund. of Subsidio Familia Colsubsidio, each company can be segmented and thus knowing the results are those that present the greatest inconveniences with the service provided, it is of vital importance that the directors of the company of the commercial department, marketing department are completely synchronized in them objectives for the achievement of each indicator since it can be evidenced that the loss of companies is It is because the need of each company is not satisfied. All this helped me to obtain my promotion as Director of companies since the entire project was carried out in the company.