Innovacion empresarial y habilidades para gerenciar competitivamente

Abstract

Innovation is the greatest source of generation, development and business growth with an emphasis on competitiveness for different types of market segmentation that are increasingly difficult and contending. This essay aims to analyze innovation from different perspectives, understanding it as a strategic tool that impacts change and drives competitiveness, differentiation and permanence in the market. The methodology developed in this essay to collect different arguments obtained from different descriptive studies taking into account the theory and perspectives that different authors developed about the challenges of innovation in management to business competitiveness. Each of the authors helps to question and understand with simplicity the reality of companies and how important it is to generate and rebuild processes and strategies led and focused on innovation. The purpose of this essay is to simplify the understanding of the challenges that each of the companies faces in a globalized and changing world, and to generate such an effect of a structure, coherent, and controversial using reasoning criteria that each different exponents of competitiveness and innovation since the most fascinating thing is to look at the correlation of their points of view and how it helps to promote innovation as an infrastructure that cannot be optional.