Plan para la internacionalización del Nopal producido en la Mesa de los Santos Santander

Abstract

Nopal has many nutritional properties and is characterized by being rich in calcium, potassium, phosphorus, sodium, also contains different carbohydrates or carbohydrates and nitrogenous components. The nopal is rich in fibers and some vitamins such as (A, B, B2, C and K), riboflavin, vitamin B6, chlorophyll and proteins; This is one of the many reasons that generated the idea of planting and production of the nopal in the Mesa de los Santos Santander, as well as the interest that awakens the power to mitigate the problems of climate that affect other fields in this difficult zone. Therefore, it was possible to establish in the population of the Table of Saints that this crop is an alternative culture, self-sustainable in terms of care, which presents few demands and what turns out to be more beneficial according to its geographical contextualization is that It does not require large amounts of water and much less chemicals. In order to analyze the behavior of the product in the different international markets, different databases were used that made research easier, such as: Trade Map, Colombia Trade and Euromonitor; with which the complete analysis of the different variables of the marking and the measurement of the success of the internalization of the nopal were carried out. As a result, the profit margin per kilogram produced for export was 25%, which is equivalent to $ 625 cop; Taking into account these costs, it is determined that the total value available to the market, is $ 2,500 cop per kilogram of Nopal, which is equivalent to the total sum of production costs.