Tendencias y preferencias de Posgrados en el Área de Economía, Administración, Contaduría y afines. Caso Santander

Abstract

Higher education plays a fundamental role in the globalization process, since labor dynamics require a more specialized profile according to economic changes. According to this scenario, the characterization of higher education at the regional level is needed to understand the demand and educational offer in postgraduate courses. For this, the application of an instrument is carried out, through stratified sampling with proportional allocation to a sample of 129 professionals graduated in recent years in the area of ​​knowledge of economics, administration, accounting and related in Santander. The results indicated that the majority of the professionals in the area work in professional occupations in finance and administration and are interested in the specializations in the area of ​​administration selected in the face-to-face modality, planning to start their studies in a short term moved by performance related reasons labor. Similarly, the professionals who choose the area of ​​projects were identified, were characterized as women graduated in the last fifteen years with both work and personal motivations.