Estudio de viabilidad para la creación de una empresa de ecoturismo en Laguna de Ortices, San Andrés / Santander

Abstract

The possibility of offering services of physical-recreational activities in the natural environment in the village of Laguna de Ortices, San Andres/Santander, is related to the interests of tourists, who through requests and studies, have shown a high level of interest in being able to perform these recreational activities in the Ortices Lagoon. The objective is to design a business plan to establish the operational and financial feasibility of a company dedicated to ecotourism in the village of Laguna de Ortices, San Andres, Santander. The methodology is a descriptive cross-sectional study carried out on a sample selected by convenience of 125 tourists visiting the Laguna de Ortices district. The Technical Assistance Guide for Tourism Planning, issued by the Ministry of Commerce, Industry and Tourism, was used as a data collection instrument. Conclusion: The Net Present Value of the project was greater than zero, which indicates that the project is financially viable since it yields the financial return expected by the entrepreneurs; likewise, the Internal Rate of Return is in line with what is expected in the tourism industry.