Revolucionando el Comercio Internacional: El Impacto de S.A.M.M.I.E en la Logística Global

Abstract

In a context of increasing globalization, international logistics faces challenges related to visibility, efficiency, and shipment control. This case study analyzes the impact of S.A.M.M.I.E., a technology platform developed by DNA Supply Chain Solutions, which aims to optimize document management, real-time monitoring, and strategic decision-making in foreign trade. The main purpose of this study is to evaluate S.A.M.M.I.E.'s contribution to the digital modernization of logistics processes, considering its influence on operational efficiency, error reduction, and customer loyalty. Specific objectives include examining the company's positioning in the logistics sector, identifying applied technological innovations, and determining the customer attraction and retention mechanisms implemented by the platform. Methodologically, a qualitative approach was adopted, based on a review of internal reports, process manuals, customer interviews, and direct observation of the company's operations. This allowed us to identify strengths, challenges, and lessons learned regarding the implementation of digital solutions in logistics. The results show that S.A.M.M.I.E. has generated significant improvements in traceability, time reduction, delivery prediction accuracy, and notification automation, achieving more than 90% accuracy in arrival estimates. Likewise, there is evidence of a strengthening of customer relationships by providing transparent information and interactive tools to prioritize shipments and manage risks. The discussion highlights how it stands out from its competitors by integrating visibility, artificial intelligence, and service personalization into a single platform.